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Our Sectors

Muck Rack's State of PR 2024

3 Takeaways from Muck Rack’s “The State of PR 2024” Survey –

1️⃣ LinkedIn surplants X (Twitter) as PR professionals’ social media channel of choice 50% to 16% – with 61% saying they want to use it more. Now the report didn’t ask what PRs are using social media for but at Frame we use LinkedIn to engage with clients and other PR pros, follow business news, create content for our clients, and interact with journalists. We are using it far more than we are X, and hear that from our PR agency connections too.

2️⃣ Change is coming with a more fragmented media landscape making it harder to secure traditional earned media in the same old places. Podcasts, newsletters, forums – we’re reaching out to more people, in varied and different places. Data analytics is coming into PR agencies’ workflow.  We already use industry leading tools to analyse and evaluate results. And on securing coverage…

3️⃣ Old fashioned connections matter.  83% of pitches are made 1:1 to specific journalists, with relevance being the most important factor in securing coverage.  With so much experience in our team, we know the journalists and the subjects they cover, giving our stories the best shot at cut through. And we never mass-blast releases out. Personalised approaches still win every time.

Oh, and Tuesdays are the most popular days to pitch the media.