Power of Podcasts -
At Frame PR we love getting our clients on to podcasts. It’s a great way for them to get their messages across in an informal and inclusive way.
A TV or radio interview usually allows a CEO or founder 3-5 minutes to talk about what they do and why they do it, or to give their views on what others in their sector are doing and why.
But a podcast allows for a more in-depth, unfiltered conversation, thus creating many opportunities for a CEO or founder to put their messages across, while giving them more time and space to communicate these messages the way they want to.
Note of caution: A good podcast guest appearance takes preparation. Plus, anyone doing a pod needs knowledge of the traps to avoid when doing a long-form interview.
In celebration of International Podcast Day, here’s a few of our faves from the business, tech and PR world:
- Secret Leaders – the UK’s number 1 startup podcast provides in-depth, honest chats with founders
- Diary of a CEO by Steven Bartlett – behind the scenes style podcast with guests with different backgrounds, experiences and learnings.
- Being Freelance – a fantastic insight into the freelance world, host Steve Folland has already had more than 250 guests on to share their freelance stories, tips and lifehacks.
- The Media Insider – insight into how the media works from a journalist and a PR perspective, hosted by Helen Croydon of Thought Leadership PR
If you’re keen to secure some podcast interviews – and, more importantly, keen to achive your best results when you do land a podcast interview, get in touch!